TikTok has emerged as an essential part of the 2024 campaign media landscape, with nearly 40% of adults under 30 regularly consuming news on the platform.
Increasingly, those types of persuadable voters that [candidates] need to reach are not consuming news and information on mainstream platforms.
Both former President Donald Trump and Vice President Kamala Harris have embraced non-traditional media like TikTok and podcasts in their 2024 campaigns.
When Harris became the Democratic nominee, her campaign's TikTok following doubled overnight after rebranding, unleashing a complete vibe shift on the platform.
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