This Working Life with Sarah Sherry - 'The work is high pressure, we need everyone to hit the ground running'

"Media is now very fragmented, there are lots of places to consume brands and advertising. So there could be inefficiencies in media creation and spend."

"Some media are mass reach and some mass scale, but the big thing at the moment is how people are experiencing your brand."

The managing director of EXP advertising agency emphasizes the significance of teamwork and maintaining a youthful outlook in the advertising industry. With media becoming increasingly fragmented, there are potential inefficiencies in media creation and spending. While some media offer mass reach, the current focus is on how consumers experience brands, highlighting the need for effective strategies in brand engagement and advertising.

Read at Independent