Triton Digital released a substantially upgraded US Podcast Ranker that adds three audience-intelligence features: Top 200 Podcasts among podcast listeners aged 18+, Top Podcasts for reaching high-value audience segments categorized by socioeconomics, behaviors, and purchase intent, and Podcast Genre Audience Profiles and Ranker. The enhancements will be delivered quarterly alongside the regular ranker lists. Advertising confined to the Top 50 limits potential reach to 49% of monthly podcast consumers, while extending buys beyond the Top 50 can access roughly 84% of the podcast audience. The ranker includes expanded sorting options and a "Top Podcasts By Listeners/View" drop-down to reveal deeper audience insights.
Triton Digital released a dramatically upgraded and enhanced edition of its US Podcast Ranker. In this ranker, and presumably future ones, Triton lists three new audience intelligence features: Top 200 Podcasts among Podcast Listeners Aged 18+ Top Podcasts for reaching specific high-value audience segments including socioeconomics, behaviors, and purchase intent Podcast Genre Audience Profiles and Ranker Triton promises to deliver these enhancements quarterly, with the normal lists in between.
Potent opportunities in podcast advertising extend well beyond the Top 50 hit shows - in fact, focusing spend on just the Top 50 podcasts limits total possible reach to only 49% of all monthly podcast consumers. Below, a view of the ranker with all sorting options visible: Triton asserts these new insights offer "a smarter, more strategic approach to media planning," which seems self-evidently true.
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