#media-planning
#media-planning
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#advertising
Media industry
fromThe Drum
2 months agoMedia is in need of a massive shake-up
Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Media industry
fromThe Drum
2 months agoMedia is in need of a massive shake-up
Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
fromwww.exchangewire.com
1 month agoLightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
Media industry
fromModern Retail
3 months ago'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations
Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
fromExchangewire
10 months agoHow First-Party Data Is a Force for Reach and Scale
Advertisers are leveraging first-party data to enhance media planning and activation, resulting in explosive reach and scale across programmatic channels. This transformation has made CTV, audio, and out-of-home media significantly more targetable and efficient.
Marketing
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