Audience planning has long relied on segmentation. It's how we bring structure to the chaos - turning abstract brand personas into something targetable and measurable. But the way we define audiences hasn't kept pace with the way people actually behave. Today's media environment is fragmented, fast-moving, and deeply personal. People don't consume content in neat, linear ways. They're scrolling, streaming, skipping, switching. And yet, much of our audience strategy is still based on static, retrospective data: a collection of pre-built segments, often designed for another time, place, or platform.
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
