#media-planning
#media-planning

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.

Fashion & style

4 weeks ago

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.

Media industry

'Media Slides at the Back' Has Never Served Your Brand

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

2 weeks ago

Marketing

iProspect Wins Paid Media AOR for Dollar General

Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

Marketing tech

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.

Fashion & style

4 weeks ago

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.

Media industry

'Media Slides at the Back' Has Never Served Your Brand

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

2 weeks ago

Marketing

iProspect Wins Paid Media AOR for Dollar General

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Media industry

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

Edo extends data interoperability for TV outcomes measurement

more#advertising-trends

Media industry

fromModern Retail

2 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.

Advertisers are pulling back due to perceived unfair negotiation processes.

#data-integration

fromDigiday

2 months ago

Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

8 months ago

Marketing

MINT & Redmill Solutions Announce a Global Partnership

fromDigiday

2 months ago

Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

8 months ago

Marketing

MINT & Redmill Solutions Announce a Global Partnership

more#data-integration

fromRAIN News

3 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies don't have dedicated audio departments, often lumping audio into 'other media'. Surprisingly, big advertisers frequently allocate zero budgets for audio.

Podcast

Marketing tech

3 months ago

This media agency wants to help brands raise cash (then help them spend it)

MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.

6 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.

Marketing