On February 9, 2023, Fox's streaming platform Tubi contributed to the most-viewed Super Bowl in history, with 127.7 million total viewers, 13.6 million of whom watched via Tubi. This event is seen as a significant milestone for free ad-supported television (FAST), highlighting Tubi's rising cultural significance. Advertisers are increasingly allocating their budgets to FAST channels due to growing audiences. Tubi managed some streaming-only ad sales among standard Super Bowl commercials, reinforcing its role as an important revenue driver for Fox.
While most of the ads shown on Tubi's Super Bowl coverage were pass-through commercials, the platform managed to sell a number of shorter streaming-only spots.
Anjali Sud, CEO of Tubi, referred to the moment as a "major milestone for free ad-supported television," adding that it was "a full circle moment as we achieve new levels of scale and cultural resonance with viewers."
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