Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data in CDPs using verified info like email addresses, loyalty programs, and subscription details. It provides a direct and certain connection between customer profiles and their associated data, allowing for more accurate customer understanding.
With deterministic matching, marketers can segment and target specific customer profiles efficiently, ensuring personalized and tailored marketing efforts. This approach enhances customer engagement and loyalty by reaching the right audience with relevant messaging.
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