"I used to earn between 100,000 and 200,000 Indian rupees ($1,155 to $2,310) per month on TikTok," said Arora, who shifted to platforms such as YouTube where he now boasts 11.3 million subscribers.
"TikTok in India catered to every demography and every type of user, not just tier-1 cities. That's why other applications like Moj were quickly able to take advantage of the ban," said Priya Adivarekar, a digital creator and visiting faculty at Xavier Institute of Communication.
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