Sticking with the way we've always done marketing feels comfortable, safe even. But as Harhut pointed out, it's often those uncomfortable and unexpected moves that set you apart and create success.
This is where the "but you are free" technique comes in. You make your ask, and then follow it with a simple statement like, "But you are free to decide." Studies show this can double the likelihood that someone will say yes.
#behavioral-science #marketing-strategies #consumer-psychology #autonomy-bias #unconventional-approaches
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