It's easier. It's cheaper. It's more efficient. I get the hype. But I want to zoom out the lens and look at the big picture.
Many of our major social media platforms are already, if not planning on, offering ad-free options. Streaming services are offering ad-free subscriptions.
Instead of posting something lame and 'salesy' every single day on Instagram, what if you posted something absolutely amazing and valuable once a week?
It's estimated that the average consumer receives over 10,000 marketing messages every single day. Do they really want "more" messages?
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