"Eric has built a reputation as an earned media marketer visionary and will be a great asset to the company," Shauna Spenley, chief marketing officer of Max and Discovery+, said in announcing Pallotta's hire. "His passion for storytelling, deep understanding of brand strategy, and innovative approach to marketing will be instrumental in refining our global brand identity."
Pallotta commented, "I am so honored to join Max and lead the global brand social and editorial team. Max is home to some of the world's most beloved shows and movies, and I cannot wait to contribute to its growth and success by creating a space for earned media and social initiatives that elevate Max in the marketplace and champion global fandom."
Collection
[
|
...
]