What Comes After a Brand Hits $100 Million in Sales?
Briefly

from The Business of Fashion2 months ago
To keep growing sustainably, brands are blending new and old school brand-building tactics, such as using e-commerce data to determine where to open physical stores and introducing new products they're confident customers will buy.
The Business of Fashionhttps://www.businessoffashion.com/articles/direct-to-consumer/how-to-take-a-brand-beyond-100-million/
As you seek to get over $100 million, you've got to move outside of your comfort zone, and understand where the brand extends to, said Jon Owsley, a managing partner at LVMH-backed private equity firm L Catterton.
The Business of Fashionhttps://www.businessoffashion.com/articles/direct-to-consumer/how-to-take-a-brand-beyond-100-million/
Read at The Business of Fashion
#fashion-industry #brand-growth #business-strategy #startups #investment-trends
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