The gap between consumer concern and marketer action creates opportunities for sustainable marketing, as 55% of US adults prioritize climate change while only 18% of marketers prioritize it.
Ecommerce businesses can attract a loyal customer base by promoting sustainable practices, leveraging consumer willingness to pay premium prices for eco-friendly products.
Sustainable marketing is about promoting a company’s practices related to environmental and social responsibility, distinguishing it from mere green marketing or superficial claims.
By effectively communicating sustainable efforts on social media and product packaging, companies can show consumers that their purchases contribute positively to the environment and society.
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