The recent TikTok ban emphasizes the precariousness of building a business on third-party platforms, highlighting the potential for sudden disruptions. This situation, which many creators and businesses encountered, illustrates a broader issue of 'digital sharecropping,' where control lies entirely with a platform provider. History shows similar cases, such as Facebook altering its algorithms, which adversely impacted businesses dependent on it. The article advocates for owning one’s platform— such as a personal website—to enhance control over content distribution and marketing strategies, minimizing vulnerability and ensuring long-term sustainability.
Operating a business on a third-party platform like TikTok leaves owners vulnerable and without control, akin to digital sharecropping.
The recent TikTok ban underscores the risks of relying on platforms, where creators and businesses can be abruptly cut off.
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