The boom of retail media and social shopping has made e-commerce vital for the retail industry, with sales expected to exceed USD$4.1 trillion globally this year.
Consumers expect unique, curated experiences that reflect their identities. Hyper-personalisation is key, reinforcing selective memory among shoppers, especially younger generations.
To thrive, retailers must meet consumer demands for immediate solutions including same-day delivery and seamless checkout, as these have become standard expectations.
Platforms like Pinterest demonstrate the power of catering to personal aesthetics and lifestyle choices, showcasing the importance of personalized engagement in e-commerce.
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