Major brands like American Express, Diageo, and Google Pixel are embracing integrated advertising strategies around The White Lotus Season 3. American Express offers exclusive behind-the-scenes access through character vignettes for Max subscribers. Although an activation event was postponed due to wildfires, the campaign proceeds with various interactive ads and unique travel guides aimed at engaging fans. Diageo features a co-branded campaign with Tanqueray and Ketel One, while Google collaborates to enhance content strategies, showing a trend toward immersive brand experiences in media.
We've partnered to bring unique access to experiences for our card members and content for viewers everywhere, including travel guides from Amex Travel that are inspired by the series.
Through the partnerships, the company is looking to showcase integrated advertising, bringing brands closer to fans by blurring the divide between content and commercials.
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