"The frenzy reached its peak on Aug. 17, according to Google Trends, and as TikTok trends often do, has since died down from that initial hype."
"TikTok trends are no longer just fodder for internet chatter, they're a form of currency in marketing; brands look to what's trending to dictate what products they promote."
"In one filing, petitioner Jefferson Bates...said they intended to use the phrase for 'advertising, marketing and promotional services.'"
"Even regular people who end up recreating the video could be subject to a cease-and-desist letter if Bates is a 'tough enforcer,' she said."
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