The fast-growing content creator market in Nigeria is being professionalized as young talent managers recognize its potential, attracting millions of viewers across mobile platforms.
Olufemi Oguntamu highlighted that creators managed by his agency can earn over 8 million naira per video, with higher production values potentially doubling that revenue.
Taiwo Adeyemi shared that Nollywood producers seek out content creators to not only leverage their talent but also tap into their sizeable, ready-made audiences.
With the rise of creators like Tayo Aina and Broda Shaggi, the blending of social media stardom and traditional entertainment is becoming increasingly common in Nigeria.
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