Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
Briefly

from Digiday1 month ago
The expansion of the partnership between PepsiCo and 'EA Sports FC', particularly with the introduction of Gatorade branding in mobile gaming, illustrates the growing significance of mobile gaming.
Digidayhttps://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/
Adam Warner highlighted that understanding regional gaming preferences is critical, noting mobile gaming’s dominance in areas like Asia and South America due to economic factors.
Digidayhttps://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/
PepsiCo's branding expansion within 'EA Sports FC' signifies a strategic move to tap into a broader audience by leveraging mobile gaming's increasing popularity and accessibility.
Digidayhttps://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/
Electronic Arts has developed its ad tech infrastructure, enhancing its ability to present diverse advertising opportunities across its gaming titles, benefiting brands like PepsiCo.
Digidayhttps://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/
Read at Digiday
#pepsico #ea-sports-fc #gatorade #mobile-gaming #advertising-strategy
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