Why The Difference Between 'Creator' And 'Influencer' Matters To Brands
Briefly

Influencers are creators but a different sub-category. The definition of a creator that's emerged is they're content creators, more entertainment-focused, driven by having a point of view or voice. Influencers take more of a meticulous approach to (curating) their image, trying to sell an image or brand to followers.
In contrast, creators actually create online entertainment, in the broadest possible definition of that term, that often but not always features them.
Read at Forbes
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