Why 'The Great Gatsby' and Other Broadway Shows Are Turning to Influencers
Briefly

An invite-only event aimed to attract a younger and diverse audience for Broadway shows featured social media influencers celebrating the 'Great Gatsby' cast album release.
The theater industry is making efforts to engage a wider audience through immersive experiences and social media collaborations, amidst a challenging post-pandemic ticket sales environment.
Read at Miami Herald
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