Michen's purchase today is a lip balm. But she's also got eye masks and scrubs, which are part of a long bedtime routine. 'They see it all on TikTok. And then come in, want to come here and go buy everything they see,' says her mom, Dana Michels.
Psychologist Karen North says these products often make young girls feel more grown-up. 'Pretty much forever, we've seen kids try to act a little bit more grown up, try on the fancy clothes, put on mom's shoes, put on makeup. Now we have TikTok as the older sibling to emulate.'
But some kids are actually hurting their skin. 'You get irritation, redness, burning, and also photosensitivity or sensitivity to the sun, which then can lead to sunburn,' says dermatologist Evette Ramsay.
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