The accusations of rampant hate speech on X, including anti-Semitism targeted at Musk, have led to a significant decline in advertisers, from over $1 billion a quarter in 2022 to about $600 million by 2023. This drastic revenue drop illustrates the advertisers' fears and the platform's deteriorating public perception.
Musk's explosive remarks aimed at concerned advertisers have only exacerbated the situation, pushing them to further reconsider their investments in X. Such behavior indicates a disconnect between Musk's management style and the cautious nature of businesses that depend on brand safety and positive public sentiment.
Despite Musk's tirades against various political figures, including Kamala Harris and Brazil's leadership, nothing suggests that major advertisers will return soon. The tone of his posts might deter brands more than attract them, signaling that the platform is facing a prolonged struggle for ad revenue recovery.
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