YouTube's advertising revenue rose 12% in Q3 compared to the previous year, reaching $8.92 billion, showcasing strong growth against a backdrop of flat or low growth in traditional media.
Over the past four quarters, YouTube has achieved a milestone by surpassing $50 billion in ad revenue, reflecting its robust viewership, especially on TV screens.
YouTube's strong performance significantly contributed to Alphabet's revenue growth of 15%, with shares rising 4% following the announcement, signaling strong market confidence.
The increase in YouTube TV subscribers, which now exceeds 8 million, is contributing to the platform's overall growth, highlighting its evolving position in the competitive media landscape.
Collection
[
|
...
]