ZipRecruiter cleverly taps into the popularity of Apple TV+'s 'Severance' in its recent recruiting ad that humorously highlights the eerie traits needed to work at the fictitious Lumon Industries. The campaign serves as both an ironic marketing strategy and an introduction to ZipRecruiter's matching technology. Additionally, Philips Norelco has launched an ad that humorously ties into the show, promoting grooming products in a way that references the series' peculiar office culture. These promotions coincide with a pop-up event that brought the show's characters to New York's Grand Central Terminal.
"The ad takes an IYKYK jab at 'the qualities needed to work at Lumon Industries—where you can be so much more than yourself.'"
"As the founder said, ghastly is the unshorn worker, which aligns with the peculiar work culture depicted in Severance."
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