The article highlights the complexity and inefficiency of B2B tech stacks, revealing that only 17% of companies believe their tech solutions meet their requirements. This growing dissatisfaction is exacerbated by the constant emergence of new tools. To address the need for better data and insights, several innovative B2B marketing tools are recommended, including Clay for lead scoring, KeyPlay for identifying ideal customer profiles, Humantic.ai for buyer intelligence, and Trendemon for personalized website experiences. This highlights a crucial demand for more streamlined, effective solutions in B2B marketing.
B2B tech stacks are becoming increasingly complex, with too many point solutions - some rarely used - and mounting SaaS subscription fees.
Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals.
Clay lets us build contact records from various data providers, develop lead-scoring models, gather intent signals and integrate the data into our prospecting workflows.
Humantic.ai delivers "buyer intelligence" to help the marketing and sales teams access the personality profiles of their targets and craft the most appropriate messages.
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