The article discusses the critical need for marketing organizations to evolve alongside disruptive technologies to drive organizational growth. Kaveri Camire, CMO at DXC Technology, emphasizes that traditional marketing methods will not suffice. Instead, companies must embrace a mindset of continuous learning and curiosity, integrating innovative technologies like AI into their strategies. Camire shares her insights from her journey at DXC, where innovation is viewed as essential for success, highlighting the importance of aligning marketing functions with core business objectives rather than treating marketing as an isolated department.
When I became its CMO eight months ago, I was excited to enter a company at such a pivotal point in its transformational journey and join such a committed and passionate team of colleagues.
Innovation isn't just something you do. We view innovation as the new currency of success and what pushes us forward.
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