""Search and Gemini are complementary tools with different roles," Taylor said. "While they both use AI, search is where you go for information on the web, and Gemini is your AI assistant," he said. "Search is helping you discover new information, which can include commercial interests like new products or services. We see Gemini as helping you create, analyze, and complete that.""
"Not so, according to Google's VP of global ads, Dan Taylor. In an interview with Business Insider this week, Taylor reaffirmed there are "no plans for ads in the Gemini app." Instead, the ads team is prioritizing ad placements within AI search. Google began introducing ads to AI Overviews - the natural language summaries of search results that appear at the top of its search engine results page - in 2024."
Google will not add ads to the Gemini app for the foreseeable future, with the ads team prioritizing placements within AI search features. The company introduced ads to AI Overviews in 2024 and added ads to AI Mode last year. Google positions search as the destination for discovering information, including commercial interests, while positioning Gemini as an assistant for creating, analyzing, and completing tasks. Google has over 25 years of search ad experience, while monetizing AI assistants remains a new area with open questions about ad placement, presentation, charging models, and balancing commercial content in conversational experiences.
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