"The FTC stated that the agencies 'distorted America's modern public square' and collaborated to create 'brand safety' policies that limited ads on sites with misinformation."
"The companies agreed not to collude to restrict ad-buying services over 'news and political and social commentary content,' according to the FTC."
"FTC Chairman Andrew N. Ferguson remarked that the agencies' brand safety policies 'turned competition in the market for ad-buying services on its head.'"
Dentsu, Publicis, and WPP settled with the FTC regarding claims of collusion over anti-misinformation policies that impacted ad revenues for conservative publishers. The FTC stated that these companies distorted public discourse by implementing brand safety policies that limited ads on sites labeled as misinformation. The settlement requires court approval and prohibits the companies from colluding to restrict ad-buying services related to news and political content. Representatives from the companies emphasized their commitment to transparency and unbiased media placement.
Read at Miami Herald
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