"Look being the operative word. Nothing's guaranteed but there is momentum. MNTN's splashy debut... at $1.2 billion valuation - right at the top of investor expectations."
"This could be a meaningful moment for the CTV advertising ecosystem... They've got a few strong things going for them: the backing of Morgan Stanley... and the cachet of Ryan Reynolds."
"This [the IPO] is a big tell in the market that reinforces the idea that not ad tech companies are equal... those doing well are rooted in performance."
"Since 2020, MNTN has posted a tenfold revenue jump and 769% customer growth... But the gloss fades with a $32.9 million net loss in 2024."
MNTN's recent IPO raised investor hopes for a strong future in the ad tech sector, achieving a $1.2 billion valuation at debut. Industry analysts view this event as a pivotal point for the CTV advertising ecosystem, highlighting MNTN's solid backing from Morgan Stanley and the influence of Ryan Reynolds as CCO. Despite impressive revenue growth since 2020, MNTN faces a challenge in competing against larger peers like The Trade Desk, with ongoing losses raising questions about its sustained performance and market position.
Read at Digiday
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