"The potential and interactivity of Adnami's offer is exactly what we are looking for to drive responsive, creative assets and to make the most of video to truly engage with our readers and drive our customer value strategy."
"Adnami will standardise high impact ad formats across the full range of digital platforms for Reach, enabling monetisation of premium inventory both direct and programmatically."
Adnami has announced a partnership with Reach plc to standardize high-impact ad formats across digital platforms. This partnership follows significant investment for Adnami to expand internationally. Launched in 2017, Adnami aims to enhance programmatic advertising solutions for publishers and advertisers. The partnership will enable monetization of premium inventory and improve campaign management for clients. Adnami's team is growing, with a focus on delivering greater ROI and transparency in advertising. The collaboration is expected to drive creative engagement and customer value for Reach.
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