Ads are coming to Best Buy stores - including on entrances, walls and checkout counters

"Beginning next year, Best Buy will offer "takeover packages" to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday as part of its first-ever Best Buy Ads showcase event. Separately from the takeover piece, the company also announced new partnerships on campaigns with the NFL, TMRW Golf League and Dude Perfect, though it declined to share any further details on what those campaigns entail."

"The store takeovers will allow brands to appear throughout a store's footprint, interior and exterior, over a 30-day period - such as on windows, the entrance, physical displays, TV walls, PC displays, interactive screens and checkout counters. The takeovers will not add new screens but will allow the general ability for brands to fully own most of the store and leverage existing screens or physical assets in new ways, the company said."

Beginning next year, Best Buy will offer 30-day in-store takeover packages that let advertisers appear across a store's interior and exterior, including windows, entrances, physical displays, TV walls, PC displays, interactive screens, checkout counters, Geek Squad digital screens, store pickup displays, and mobile department POS screens. The takeovers will leverage existing screens and physical assets rather than adding new hardware. New partnerships include campaigns with the NFL, TMRW Golf League and Dude Perfect. Expanded measurement channels and self-service reporting features will roll out over the next year to help brands better track results and optimize campaigns. The program will be open to in-store brands, non-endemic advertisers, and third-party marketplace sellers.

Read at Digiday