#advertising-measurement

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#headless-browsing #ai-agents #web-scraping #analytics #retail-media #in-store-advertising #best-buy-ads
Artificial intelligence
fromDigiday
1 day ago

WTF is headless browsing, and how are AI agents fueling it?

AI-powered headless browsers let agents interact with websites like humans, raising analytics, advertising measurement, fraud, and content-scraping concerns for publishers.
Marketing tech
fromDigiday
1 day ago

Ads are coming to Best Buy stores - including on entrances, walls and checkout counters

Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.
Marketing
fromThe Drum
1 month ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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