"YouTube appears to be testing a mobile livestream ad format that plays in a dedicated space below the video window, replacing the live chat area. This change allows users to keep watching live content during ads, avoiding the traditional 'commercial break' that obscures the entire screen."
"Traditionally, YouTube ads during live streams functioned like television commercials, completely taking over and obscuring the content. On mobile devices, this meant viewers would often miss crucial moments of a live event, such as a game-winning play or a breaking news update, while an unskippable 15-second ad played."
"Not all is well with the new ad format, though. Reddit user yurduminsan notes that the ad still plays sound, while another user mentioned that the ad cannot be muted either, so you still end up having to go back in the livestream to catch up on missed content."
YouTube is experimenting with a mobile livestream ad format that displays ads in a dedicated space below the video, replacing the live chat area. This allows users to continue watching the livestream during ads, avoiding interruptions. However, the audio from the ads still plays over the stream and cannot be muted, leading to potential missed content. User feedback is cautiously positive, as this format is seen as an improvement over traditional ad interruptions that obscure the entire screen.
Read at Android Authority
Unable to calculate read time
Collection
[
|
...
]