"A coalition of large Amazon sellers organized by Million Dollar Sellers halted spend for 24 hours on Amazon ads in protest of policy changes that reduce seller margins, including a 3.5% fuel surcharge on Amazon fulfillment and new payout terms that delay when sellers receive payments."
"Advertisers get a few percent cashback from their card and other perks, which they can apply to company travel and other operational business costs, highlighting the financial implications of Amazon's proposed changes."
A coalition of large Amazon sellers initiated a 24-hour boycott of Amazon ads due to recent policy changes that negatively impact seller margins. These changes include a 3.5% fuel surcharge and delayed payment terms. Sellers are particularly upset about a proposed end to credit card purchases for Amazon media, which they argue provides cashback benefits. This situation raises questions about the viability of building brands on Amazon amidst evolving seller economics and policies that affect profitability.
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