Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
Briefly

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
"[Amazon] essentially rolled out three fees within a month, which has caused significant frustration among sellers who feel financially strained by these changes."
"The new policy would have forced sellers to use operating capital tied up in their Amazon accounts for advertising, exacerbating their financial challenges."
Amazon is delaying a change to its advertising payment system that would have required some advertisers to use their seller account balance or Pay by Invoice. This decision comes after sellers expressed concerns that the update would strain their finances, especially as it coincided with other cost increases. The majority of advertisers already use account balance payments, but the new policy faced significant pushback, leading to calls for a boycott of Amazon's advertising platform. The delay is a response to the coordinated seller frustration.
Read at Modern Retail
Unable to calculate read time
[
|
]