Amazon's new feature, 'Buy for Me,' is designed to streamline online shopping by allowing users to purchase items directly from brand websites while using the Amazon app. This feature leverages agentic AI to handle user data securely without human intervention. Darkening privacy concerns, Amazon ensures that sensitive information remains encrypted. This beta test is only available to a small subset of US customers and focuses on selected brands and products. The long-term goal seems to involve commissions on these transactions, though the company has not confirmed this yet.
Amazon's new 'Buy for Me' AI feature allows users to purchase items directly from brand websites within the Amazon app, simplifying the checkout process.
With encryption for user data, Amazon maintains your privacy while facilitating a seamless shopping experience, letting you track orders within the main app.
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