Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux | AdExchanger
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Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux | AdExchanger
"The EC found Google guilty of exercising a monopoly and fined the company 3 billion Euros ($3.5 billion). It's a deliberately eye-popping fine and the third such decision against Google at the hands of the commission. Google has 60 days to propose a plan to end its self-preferential practices to the EC. But there's an unbridgeable gap. While outwardly bold, the statement leaves plenty of room for equivocation - "at this stage" and "it appears" are clear hedges."
"At its annual developer conference on Friday, the gaming platform added a short-form video format where users can share gameplay clips in a TikTok-esque feed as a community-building tool. As of now, there's no talk of monetizing these videos, but stay tuned. Roblox is also increasing developers' revenue share for Robux by 8.5%, meaning they get more money when they cash out the game currency."
European Commission found Google guilty of exercising a monopoly and fined the company €3 billion ($3.5 billion), marking the third such commission decision against Google. The commission gave Google 60 days to propose a plan to end self-preferential ad-tech practices while using language that leaves room for equivocation. The commission will take into account the US District Court decision in the DOJ's remedy phase when considering its own remedies. Separately, Roblox introduced a short-form gameplay video feed, increased developer Robux revenue share by 8.5%, and added sponsored homepage placements with self-serve audience targeting to boost in-game ad revenue.
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