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Marketing tech
fromAol
4 weeks ago

US expands attempt to blow up Google with proposed teardown of its ad technology

The U.S. Justice Department seeks to break up Google's digital ad network by demanding divestiture of its AdX and DFP technologies.
fromDigiday
1 month ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

A joint business plan (JBP) is a strategic agreement between two parties, crucial for alignment and accountability in retail media negotiations.
Media industry
Marketing tech
fromSkift
1 month ago

Google's Loss, Recession's Impact and Biz Travel's Concerns

Google's anticompetitive ruling may empower travel advertisers and shift ad dynamics.
Travel industry braces for recession challenges, impacting major hotel groups and online travel agencies.
fromExchangewire
4 months ago

The Stack: Meta to End Fact-Checking While X's Content Moderation Comes Under Further Scrutiny; Japan Announces Action Against Google - ExchangeWire.com

Meta's decision to end fact-checking marks a significant shift in its approach to content moderation across platforms like Facebook, Instagram, and Threads. Inspired by X, Meta will implement a Community Notes model where users will play a crucial role in assessing the accuracy of posts, potentially redefining how misinformation is managed on its platforms.
Marketing tech
Privacy professionals
fromWashington Post
8 months ago

E.U. top court rules Apple, Google owe billions in back taxes and fines

The EU Court has ruled against Apple for unpaid taxes, marking a significant regulatory victory for the European Union.
Google's antitrust fine reinforcement solidifies the EU's commitment to regulating technology giants effectively.
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