Apple has faced criticism for sending promotional notifications to iPhone users via the Wallet app, advertising discounts for "F1 The Movie," starring Brad Pitt. This move not only breaches its own developer guidelines but also reignites past controversies related to unsolicited advertising campaigns. Users expressed their displeasure, recalling Apple's prior missteps, including an unwanted music album promotion in 2014. The current campaign, which seems aggressive to users, has sparked discussions on social media about the appropriateness of such notifications in Apple's ecosystem.
Users express their outrage over Apple sending Wallet notifications for movie ticket ads, seeing it as a violation of the company's own app development guidelines.
The aggressive ad campaign in Apple's Wallet app is reminiscent of previous marketing missteps, causing significant backlash from users who feel violated by unexpected promotions.
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