The digital advertising industry is under examination as policymakers investigate potential antitrust violations by major tech firms such as Google, Apple, Amazon, and Meta. In Germany, regulators are looking into Apple's App Tracking Transparency (ATT) and whether it unfairly benefits Apple's own data use over competitors. The European Commission has opened investigations into Google and Amazon for potentially prioritizing their services and using seller data for unfair competitive advantage, respectively. These inquiries signify a growing concern for fair competition in the tech landscape.
In Germany, authorities have asked if Apple's ATT treats third-party data differently from its own, granting itself advantages in the ad market.
Regulators argue that this differential treatment negatively impacts competition, potentially violating antitrust principles.
The European Commission is investigating Google for potential breaches of the DMA, focusing on whether Google unfairly prioritizes its own services.
The CMA has launched an inquiry into Google's dominance in online search and its impact on consumers and businesses.
#digital-advertising #antitrust-investigations #big-tech-regulation #european-commission #data-privacy
Collection
[
|
...
]