The article discusses the shift from SEO to the attention economy, where businesses are prioritizing authentic communication to engage their audiences amidst the noise created by AI. It highlights how leaders are increasingly seeking attention through various channels, as traditional SEO strategies seem to wane in effectiveness. The author reflects on their journey and observations, noting LinkedIn's advancements toward creating a space for thought leadership as a clear indicator of this change. The article serves as a call to action for businesses to adapt and embrace this new normal of attracting genuine attention.
In a world where AI is increasingly turning up the noise and drowning out the signal, businesses and their leaders are finding that authentic attention is crucial.
The firehose of authentic thought leadership is about to be turned on, and you might already be feeling the trickle of its impact.
I have been ahead of the curve regarding the death of SEO. People initially resisted the idea, believing it would merely evolve.
LinkedIn's move to creator-style memberships is a sign that the focus on authentic thought leadership has been brewing for some time.
Collection
[
|
...
]