In an age of information overload, effectively capturing consumer attention is crucial for business success, especially through influencer and social commerce.
The Attention Economy: To Reach Consumers, Keep Things Short And Sweet
The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
It's a pure form of gambling': memecoins boom after Trump election
The rise and fall of Hawk memecoin illustrates the volatile nature of the attention economy and memecoins.
I Took A TikTok Class. What Happened Next Blew My Mind | Defector
The influence of parasocial appeal is central to success in the social media landscape, blurring the lines between personal identity and commercial appeal.
Attention is the new gold, but how to mine it
In an age of information overload, effectively capturing consumer attention is crucial for business success, especially through influencer and social commerce.
The Attention Economy: To Reach Consumers, Keep Things Short And Sweet
The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
It's a pure form of gambling': memecoins boom after Trump election
The rise and fall of Hawk memecoin illustrates the volatile nature of the attention economy and memecoins.
I Took A TikTok Class. What Happened Next Blew My Mind | Defector
The influence of parasocial appeal is central to success in the social media landscape, blurring the lines between personal identity and commercial appeal.
Moongate Launches $MGT Token To Drive New Era of Engagement In The Attention Economy | HackerNoon
Moongate's $MGT token is transforming brand-consumer engagement by incentivizing user participation and enhancing interactions in the attention economy.
PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened
The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement.
Moongate Launches $MGT Token To Drive New Era of Engagement In The Attention Economy | HackerNoon
Moongate's $MGT token is transforming brand-consumer engagement by incentivizing user participation and enhancing interactions in the attention economy.
PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened
The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement.
Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member
Barry Cupples joins Amplified Intelligence as Advisor, leveraging extensive media experience to enhance attention measurement standards.
DECEMBER 6: "An Ethics of Attention"-Columbia Society for Comparative Philosophy
The article proposes a comprehensive ethics of attention that seeks to balance attention allocation among competing ethical demands.
People everywhere are head down, lost in the oblivion of infinite scroll. Just stop and let the moment breathe | Justine Toh
In today's attention economy, genuine human connection is increasingly rare, overshadowed by constant digital distractions.
Chris Hayes on the New Trump Coalition, and What Democrats Do Next
The second Trump Administration could reshape the federal government for decades, while the Democrats face internal reevaluation and the potential for political realignment.
Moongate Launches New Rewards Program And NFT Collection | HackerNoon
Moongate Protocol is redefining engagement in the attention economy through innovative strategies like smart tokens and community-driven events.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
TikTok has transformed engagement strategies for brands in the fashion, luxury, and beauty sectors, emphasizing the need for innovative and focused ad campaigns.
Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI
Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
TikTok has transformed engagement strategies for brands in the fashion, luxury, and beauty sectors, emphasizing the need for innovative and focused ad campaigns.
Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI
Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns.
6 Ways to Win the Battle for Attention and Influence
In a fast-paced business world, attention is key for success, with inattention leading to poor decisions and missed opportunities.
The Mail
The Order of the Third Bird, focusing on collective attention, echoes the phases of Benedictine monastic practice, prompting a deeper reflection on human traditions and practices.
The Use of "Attention Capture" Technologies in Our Classrooms Has Created a Crisis
The proliferation of addictive technologies in classrooms, inspired by the attention economy, is concerning for student learning outcomes.
How Attention-Guaranteed Media Buys Will Impact the Industry
The attention economy is divided on guaranteeing attention to advertisers
Potential impact of attention guarantees on the advertising market
UX leadership is failing, multi-brand design systems, proxies in UX
Companies profit from addiction to information consumption.
Designers contribute to information consumption with deceptive intentions.
OK, Doomer!
Doomscrolling, or the compulsive checking of bad news online without pause, has become a habit during the pandemic.
Online platforms care about people's attention, not what they pay attention to, which can contribute to feelings of anxiety and misery.
The impact of the attention economy on marketers
Marketers often overestimate consumer attention span for ads, with studies showing only 2 seconds to make an impression online.
AI ethicists are speaking out, but are we listening?
Attention is the main incentive in the current economy, influencing career choices and mental health of Gen Z.