The upcoming ATS Singapore event promises to spotlight crucial topics such as the evolution of publishing, retail media networks, commerce, privacy, and attention in the ad tech landscape. Experts will discuss how publishers can leverage technology for better revenue streams while navigating challenges like market fragmentation. The conversation will also address client demands for scalable and efficient services and the need for a robust testing framework to foster innovation amidst cost pressures. With over fifteen sessions and fifty speakers lined up, the event is set to be a significant gathering for industry professionals.
As publishers in our diverse region harness tech for new content strategies and revenue streams, will this unlock more effective, culturally resonant advertising pathways for brands?
Clients are asking for increased scale, increased consistency, faster services, agile services, and a relentless focus on qualityâall at a lower cost.
This tension highlights the challenges of balancing innovation with cost-efficiency in today's climate.
The appetite and autonomy for clients to truly embrace a continuous test-and-learn framework indicates their readiness to innovate despite existing pressures.
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