X's revenue is set to rise to $2.3 billion this year, an increase from $1.9 billion last year, yet this remains below the $4.1 billion recorded in 2022. Recent data shows a 2% decline in US ad spend on the platform in early 2025. Notably, major advertisers like American Express have drastically cut their ad budgets. The advertising industry's unease has intensified due to X's ongoing antitrust lawsuit against a coalition of advertisers, sparking concerns among firms including WPP regarding communications about the company.
According to data from Emarketer, X's revenue will increase to $2.3 billion this year compared with $1.9 billion a year ago. However, global sales in 2022 were $4.1 billion.
American Express rejoined the platform this year but its ad spend is down by about 80 percent compared with the first quarter of 2022, Sensor Tower said.
Fears have risen within the advertising industry after X filed a federal antitrust lawsuit last summer against Global Alliance for Responsible Media, accusing them of coordinating an 'illegal boycott'.
Following discussions with their legal team, some staff at WPP's GroupM now feel concerned about what they put in writing about X or communicate over video conferencing.
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