#advertising-trends

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#digital-marketing
Marketing tech
fromThe Drum
3 months ago

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.
Marketing tech
fromEMARKETER
2 months ago

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
Marketing tech
fromExchangewire
2 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Marketing tech
fromThe Drum
5 days ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
Marketing tech
fromThe Drum
3 months ago

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.
Marketing tech
fromEMARKETER
2 months ago

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
Marketing tech
fromExchangewire
2 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Marketing tech
fromThe Drum
5 days ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
more#digital-marketing
#media-industry
Media industry
fromDigiday
2 months ago

Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024

Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
Media industry
fromDigiday
2 months ago

Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024

Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
more#media-industry
#consumer-behavior
Media industry
fromRAIN News
2 months ago

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
Media industry
fromRAIN News
2 months ago

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
more#consumer-behavior
#marketing-strategies
Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.
Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketing tech
fromEMARKETER
2 months ago

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
fromModern Retail
6 days ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.
Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketing tech
fromEMARKETER
2 months ago

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
fromModern Retail
6 days ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

more#marketing-strategies
#market-analysis
fromExchangewire
2 weeks ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromAol
1 month ago
Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

fromExchangewire
2 weeks ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromAol
1 month ago
Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

more#market-analysis
#linkedin
fromDigiday
3 weeks ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

fromDigiday
3 weeks ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

more#linkedin
#social-media
more#social-media
Media industry
fromDigiday
4 weeks ago

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.
Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.
#media-planning
Media industry
fromThe Drum
1 month ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Media industry
fromThe Drum
1 month ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
more#media-planning
#influencer-marketing
fromDigiday
1 month ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

fromDigiday
1 month ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

more#influencer-marketing
Marketing tech
fromExchangewire
1 month ago

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.
Meta will train its AI on public content in the EU, aligning with privacy regulations.
Barb launches beta for overnight commercial ratings, improving measurement speed.
#streaming-services
Media industry
fromDigiday
1 month ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
Media industry
fromDigiday
1 month ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
more#streaming-services
#retail-media
Media industry
fromWWD
3 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing
fromCity AM
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Marketing
fromYahoo Finance
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Media industry
fromWWD
3 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing
fromCity AM
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Marketing
fromYahoo Finance
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#retail-media
Media industry
fromMarketing Dive
2 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromDigiday
2 months ago

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing is a novel newsletter that aims to provide deeper analysis and insights on the rapidly evolving ad tech landscape that mainstream media often overlooks.
Marketing tech
#brand-strategy
Marketing tech
fromDigiday
3 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Marketing tech
fromDigiday
3 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
more#brand-strategy
Marketing tech
fromAdweek
2 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
Marketing tech
fromEMARKETER
3 months ago

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
US news
fromwww.npr.org
3 months ago

The best (and worst) Super Bowl commercials... so far

Super Bowl ads in 2025 focus on reassurance and human connection amidst societal challenges.
Artificial intelligence
fromAdweek
4 months ago

These Three Technologies Are a Glimpse Into the Future of Advertising

The Consumer Electronics Show (CES) highlights the transformative role of agentic AI in consumer technology and advertising.
fromwww.theguardian.com
5 months ago

If popular culture is anything to go by, 2024 is the year we simply gave up | Kirsty Major

The culture is reflecting a shift from the structured self-improvement of the 2010s to the messy decadence of the 2020s, encapsulated by the album Brat by Charli XCX.
Miscellaneous
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