Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

"Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar."

"Use the nine-platform vs. one-platform gap to benchmark your brand's distribution strategy, and make the case for why going wider on streaming could unlock a larger share of the market."

Advertisers utilizing all nine streaming platforms represent 34% of the total US streaming TV ad spending. This statistic can be used to illustrate the correlation between platform breadth and ad spend share in media planning meetings. The gap between advertisers using nine platforms versus those using only one can serve as a benchmark for brands to evaluate their distribution strategies. Expanding presence across multiple streaming platforms may lead to capturing a larger market share.

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