BUSINESS INSIGHTS: How SEO and CRO drive success in the marketing funnel
Briefly

from The South African3 days ago
The article discusses the balance between Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO), advocating that both are essential for effective digital marketing. SEO increases organic traffic, visibility, and brand recognition, while CRO focuses on converting website visitors through improved user experience and reduced cart abandonment. It emphasizes that higher SERP rankings lead to significantly higher click-through rates, making SEO vital for customer attraction. The impact of artificial intelligence on click-through rates is also highlighted, showcasing the evolving landscape of digital marketing and the need for both strategies to succeed.
CRO and SEO are equally important as they function at different levels of the marketing funnel, essential for a successful digital marketing strategy.
The South Africanhttps://www.thesouthafrican.com/news/business-insights-how-seo-and-cro-supercharge-your-marketing-funnel-massive-success/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Ranking #1 on SERPs results in a CTR of 39.8%, compared to 18.7% for #2, underlining the importance of SEO in attracting customers.
The South Africanhttps://www.thesouthafrican.com/news/business-insights-how-seo-and-cro-supercharge-your-marketing-funnel-massive-success/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at The South African
#seo #cro #digital-marketing #conversions #user-experience
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