On April 29, 2025, Cedara, a carbon intelligence platform, and PGAM Media, a programmatic advertising platform, announced a partnership to enhance sustainability in digital advertising. This collaboration allows for the integration of Cedara's carbon measurement tools into PGAM's advertising system, enabling advertisers and publishers to assess their media campaigns' carbon emissions accurately. Through this partnership, clients will gain access to insights that align with industry sustainability standards, supporting their efforts towards achieving net-zero emissions and making their advertising processes more eco-friendly.
Cedara and PGAM Media have partnered to integrate sustainability into digital advertising by providing carbon measurement tools for more eco-friendly campaigns.
The collaboration aims to help advertisers and publishers make informed decisions on decarbonisation through actionable insights on media campaign carbon footprints.
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