"Although buyers are eager to invest in ChatGPT, where their ads will ideally be served against relevant search queries, OpenAI has been having trouble meeting that need."
"To date, a number of advertisers participating in ChatGPT's ads pilot have been dissatisfied with the amount of money they're able to invest in the channel."
"OpenAI appears to have recently started doing this by rolling out ads to ChatGPT users who are not logged into the platform."
"Earlier this week, a source shared with AdExchanger that she had begun seeing ads in ChatGPT while logged out."
Advertisers are interested in investing in ChatGPT ads due to high demand and intent. However, OpenAI has struggled to provide sufficient inventory, leading to dissatisfaction among advertisers. The minimum spend has been reduced from $200,000 to $50,000 to encourage participation. Recently, OpenAI has started serving ads to logged-out users, expanding the audience. Despite this, there has been no official announcement regarding this change, and initial testing indicated that ads would not be shown to logged-out users. A source confirmed seeing ads while logged out.
Read at AdExchanger
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