"Advanced CTV experiences, specifically pause ads, already deliver some of the strongest performance numbers in CTV. What's been missing is the ability to optimise and personalise these unique creative with a single platform, in real time, at the publisher-agnostic scale buyers need."
"The pause moment is one of the most valuable ad opportunities in CTV. The screen belongs entirely to the brand, and the dwell time creates an environment where relevance compounds."
Clinch and OpenGlass have announced the certification of Clinch's ad-serving tags for use within OpenGlass's Advanced CTV Formats, starting with pause ads. This certification allows advertisers to deliver personalized, data-driven creative across various publishers. Pause ads have shown strong performance metrics, but previous fragmentation in the ad-buying process hindered scalability. Clinch's integration with OpenGlass streamlines this process, enabling real-time optimization and creative versioning through Clinch's Flight Control platform, enhancing the advertising experience in CTV.
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